With the 15th anniversary of 9/11 a couple days away, a mattress store decided on advertising their “Twin Towers Sale.” Located in San Antonio, TX, Miracle Mattress developed a commercial to promote this sale. Within the commercial two of their employees crash into two towers of mattresses. Cherise Bonanno, the owner, then turned toward the camera and states, “We will never forget.”
The company has since removed the commercial from their Facebook page. Also, the owner, Mike Bonanno has released an apology. In that apology, he stated that the video was posted without the approval of their corporate location in Houston.
Due to multiple threats, the store closed yesterday. The company has decided to change the name of their sale. They will also be donating 30% of their profits from this weekend to the 9/11 Foundation.
It will be interesting to see what comes from this. What do you think about this story?